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As humans, we’re wired to savor anticipation. One famous study showed that people are often happier planning a vacation than they are after taking one. Scientists call the reward “anticipatory utility.” You can build up the same sort of excitement when you structure your writing. In experiments using poetry, … See more “Keep it simple.” This classic piece of writing advice stands on the most basic neuroscience research. Simplicity increases what scientists call the brain’s “processing fluency.” Short sentences, familiar words, and … See more Specifics awaken a swath of brain circuits. Think of “pelican” versus “bird.” Or “wipe” versus “clean.” In one study, the more-specific words in those pairs activated more neurons in the visual and motor-strip parts of the brain than … See more You may think you’re more likely to persuade with logic, but no. Our brains process the emotional connotations of a word within 200 milliseconds of reading it—much faster than … See more Our brains are wired to make nonstop predictions, including guessing the next word in every line of text. If your writing confirms the readers’ guess, that’s OK, though possibly a yawner. Surprise can make your message … See more WebOct 6, 2024 · Heading EcoTruck Business Operations, I am constantly motivated to work with my talented and dynamic team to achieve greatness (or at least try not to mess things up too badly :D). While we may have our differences at times, I know that our shared passion for business and love for working with others will guide us to success (or at least keep us … WebMost Relevant is selected, so some comments may have been filtered out. chima outdoor seating